its own facilities. The book will be the exact same book that the publisher would have printed: same ISBN, same cover, same everything. The bookstore is not the publisher—only the printer. This may be costly at first, but it will allow the bookstore to sell books efficiently without having to put in a buy order to the publisher or deal with “middle-man” costs and inefficiencies. The major costs will be incurred by the purchase and set-up of the printing technologies, as well as personnel to operate and manage the process.
The second way to do this is less expensive but also less efficient. Major bookstores can give preferential treatment to those publishers that employ POD, thus encouraging publishers to create this possibility. The corporate book buyer can then send an order to the publisher requesting 5 copies of a book. Normally, the publisher would laugh at such a request because it uses offset printing. However, a publisher that uses POD can do it, and the books will be ready tomorrow.
If the bookstore wants to keep books in inventory to reduce order and delivery costs, it can use a kanban system in conjunction with POD to keep books available while keeping inventory costs at a minimum. A kanban system uses a “pull” process to initiate the creation or purchase of a product. When only a specific number of books remain in inventory, an order is placed, and more books are printed. Here’s how this works.
Let’s say the bookstore anticipates selling 7 copies of a book per week, or approximately 1 per day. Some days, 2 copies are sold, but never more than 9 books in any week and never more than 4 books in 3 days. Let’s also say that books can be printed and delivered in 3 days, which is nearly impossible with traditional printing but simple with POD. Then, using the kanban system, when only 4 books are in inventory (the maximum that will be sold between the time of the order and the time of the delivery), the company places an order for another 9 books. This way, just when the inventory has no more books from the previous order, the next order arrives.
A bookstore can order 1,000 copies of a book. Some will be sold right away, but others will sit in inventory for a long time. Using print on demand publishing and a kanban system, many small orders are placed. Inventory is kept at a minimum, costs are reduced, and the books are always available when demanded. As the book shopper, I get the book I want, either right now or in a few days. I’m another happy bookstore customer.
LOOKING AHEAD
That’s it. Those are my recommendations for keeping bookstores alive and valuable to book buyers. My hope is that when I’m 80 years old, I won’t be heard saying, “When I was younger, we could go to an actual place where books were sold. It was called a bookstore. Gosh, I miss those days.”
Related posts
Pages: 1 2