While the answer varies, but lived Oriole Road, Wuchang District, Wuhan City, near the Lee found that he frequented a private bookstore closed.
Are more and more bookstores will fade out of sight? Face Network Bookstore offensive, our province is seeking to break through traditional bookstores way.
Cheap temptation surging online bookstore oncoming force
The saying goes, a cheap three love.
Today, low-cost online bookstore has become a killer.
Point open to online excellence Amazon started selling books, “capping off 600,000 kinds of books 6.9″, “the audience free shipping” and other eye-catching publicity posters impact users eye; points to open the online purchasing of Dangdang “half-price rush, over 99 also donated 50″ and frenzied promotions, surprise.
This, often in the online textbook of Miss Tian disapproval. She said the online purchasing in general six Qizhe, some even as low as two to three fold.
In a traditional bookstore, Lee Chinese and Hubei Children’s Press, a series of bilingual reading “magic number of houses”, price 398 yuan, the lowest discount off 9; in-line, the set of books 6.5 fold, to save 99.5 yuan. Not only cheaper, network orders about the site logistics for free home delivery, cash on delivery payment option also.
Low-cost, convenient, online purchasing to its unique advantages, the gathering surge.
Market contest, Decisive Force Needless to say, online bookstore, is a strong rival for traditional bookstores.
Market contest, Who Controls? Book industry in Hubei province, Xinhua Bookstore Chongwen, the reporter found a phenomenon, reading more books for less. Some even secretly copied the Italian titles, intends to go back online shopping.
Why the traditional bookstore discount is not down low?
Chongwen Bookstore Marketing Manager Easy Xiaojing, traditional bookstores to publishers take books off the price is usually between 6 and fixed venue costs, staff salaries and other costs, so bookstores can only maintain the current level of discount to a profit. The online bookstore by taking the amount of times you can get 4 to 5 fold publishing the purchase price.
Her view, can not simply take traditional bookstore online bookstore advantages than disadvantages. She said the high cost of logistics online bookstore, it is difficult to readers in remote areas and small cities to provide better distribution services, and traditional bookstores store historical accumulation of physical resources, roles and functions can not be replaced. Even in “Amazon” site of origin the United States, the traditional book is still a niche.
Online bookstore and face competition from traditional bookstores, publishers have chosen to walk on two legs.
Hubei Children’s Publishing introduced, in addition to the traditional bookstore shipments, the agency currently has two 300 kinds of books through online bookstore Sell .
Farewell store thinking, traditional bookstores multi Breakthrough
Pressure is self-evident, traditional bookstores how to respond?
Hubei Province Xinhua Bookstore Group Chairman Hua Ying-sang, traditional bookstores are actively open up network position. The group headquarters are beginning to wholesalers and distributors for online business, the Group subsidiary companies have begun to explore the ordinary consumer online business. Currently, the group is investing in professional software development, improve the Internet trading platform.
I am a professional editor from Chinese Manufacturers, and my work is to promote a free online trade platform.
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